Direct Energy Enters US Residential Solar Market through Acquisition of Astrum Solar

Published July 31st 2014 at 3:22pm
Astrum Solar 
July 29, 2014 - Direct Energy has acquired Astrum Solar for $54 million. The acquisition of Astrum Solar launches Direct Energy's entry into the U.S. residential solar market and expands Direct Energy's product offerings to new and existing residential customers. 

Direct Energy President and CEO Badar Khan said: "We are excited at the potential of the Astrum Solar business in a rapidly growing market and we are delighted to be adding solar power to the range of energy options we already offer our customers. This acquisition fully aligns with our vision of using new technology and innovation to help our customers gain greater control over their energy use. "

"Direct Energy will look to leverage Astrum Solar's expertise in residential solar power installation to its customers, using new technology and accelerating customer growth across the United States," said Scott Boose, president, Direct Energy Services. "We believe the combination of Astrum's proven capabilities in residential solar together with Direct Energy's deep relationships with over 6 million residential customers will be a winning combination in the growing U.S. residential solar market."

"Direct Energy has a very successful track record of using its expertise in energy, acquisition and home services to propel companies forward. I want to thank all our hardworking Astrum employees for their numerous contributions to our success and I look forward to all of us working with Direct Energy for our future growth," aid Vadim Polikov co-founder and President of Astrum Solar.

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