ReneSola Ltd. today announced a new partnership initiative with SolarMax to distribute SolarMax solar inverters in Australia.
The partnership is an extension of ReneSola's distribution agreement in North America, and Australia will be the second country in the world where ReneSola will sell SolarMax inverters directly to the Company's customers. ReneSola will offer its solar panels along with SolarMax's P-series and MT-series solar inverters and accessories as a premium package to residential and commercial customers.
"This new initiative has strategic significance for us in that the bulk of our Australia revenues are generated by our retail-oriented sales and marketing operations," said Mr. Xianshou Li, ReneSola's chief executive officer. "By expanding the range of quality and integrated PV products that we have available for sale, we can better serve our retail-oriented customers and thus continue to enhance our brand reputation."
"ReneSola continues to lead our more traditional Tier 1 PV peers through our one-stop-shop initiatives and our agreement with SolarMax extends the range of solar inverters we can recommend to our residential and commercial clients in Australia," said Derek Marsden, general manager of ReneSola Australia.
"SolarMax is delighted to extend our distribution partnership agreement with ReneSola from North America to Australia," said Christoph von Bergen, SolarMax chief executive officer.
"This partnership will raise the visibility of SolarMax's Swiss-made solar inverters through ReneSola's established worldwide sales channels and it offers an extended avenue for SolarMax to reach new customers."
"Our relationship with ReneSola will bring SolarMax's globally renowned inverters to a market where there is growing interest and demand for high quality solar installations in Australia," said Gavin Merchant, key account manager for SolarMax Australia.