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Sonnen Increases Investment in U.S. Energy Storage Market

Published on 21 Feb 2017
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Sonnen today announced an investment in a new North American Innovation Center that combines the company's U.S. manufacturing operations and product research and development in a single facility. The Sonnen InnovationHub is expected to begin production of SonnenBatterie products in the second quarter of 2017, and will enable Sonnen to rapidly innovate and produce SonnenBatterie systems for the U.S. market in one central location in Atlanta, GA.

By combining all the U.S. product development and manufacturing capabilities under one roof, the new facility will help Sonnen capitalize on its expertise in new product innovation for homeowners, utilities, and new business channels and enable the company to quickly ramp up production capacity, ultimately making energy storage more affordable.

"Sonnen U.S. has experienced exponential sales growth over the past year, making the Sonnen InnovationHub a smart investment to capitalize upon the immense potential of the North American energy storage market," said Christoph Ostermann, Sonnen Group CEO. "We expect that linking our U.S. manufacturing and R&D teams in one facility will increase the rate of product innovation, and enable us to better adapt to the future needs of the high-growth U.S. residential energy storage market."

"The U.S. market represents significant opportunity for Sonnen as we look to expand and encourage energy independence globally," said Blake Richetta, Vice President of Sales for Sonnen North America. "We're seeing a rapidly growing number of homeowners interested in achieving energy independence, and a large portion of those are seeking smart storage and software capabilities for better efficiency and management of their renewable energy output."

The Sonnen InnovationHub will bring new clean tech jobs to the Southeast and a Sonnen presence to the East Coast, complementing the company's office in Los Angeles, CA.

"It's gratifying and exciting for us when an innovative technology company like Sonnen expands their footprint in Georgia," said Costas Simoglou, Director of the Georgia Department of Economic Development's Center of Innovation for Energy Technology. "The Sonnen InnovationHub is another success story that puts solar energy storage, a very critical part of the solar energy ecosystem, in the spotlight. Our goal is to offer up the state's economic development assets and provide the resources required to build an environment that puts Georgia at the forefront of the clean energy industry. I look forward to continue working with Sonnen as they grow their manufacturing, R&D and engineering teams here in Atlanta."


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sonnen (Solar Components): https://www.enfsolar.com/sonnen
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